Indeed, the hip looks of urban clothing design has caught on in a big way, especially with America’s white, young suburbanites, who view inner-city black youth as independent and savvy, and a are keen on emulating their dressing style along with the attitude that goes with it. Brightly colored, baggy clothing have become mainstream in the street fashion of America, which has resulted in making small fortunes for designers creating this stuff.

     These designers keep their ears close to the street, hence know exactly what the urban fashion conscious customer desires and wants – stylish and innovative attire. Practically everybody’s embracing the cult of rap, and that oversize, logoed, vibrantly colored look has caught everybody’s fancy.

     So much so, that in order to widen their appeal further, many urban fashion designers are making a conscious shift away from labeling their stuff ‘urbanwear’ and using ‘metropolitan’ or ‘contemporary’ instead. That’s because the term ‘urban’, as far as fashionable attire is concerned, has outgrown its definition. There has been a blurring of the lines of clothing that was meant for that particular market. While it started out with basic T-shirts and oversize denim, it has now evolved into including tailored clothing for women and men’s wear collections. Hence, today’s urban fashion clothing runs the whole gamut from denim suits to T-shirts to tailored suits plus furs and luxury leathers.

     Today, amongst urban clothing designers, there is a perceptive shift toward Generation X – the talent is more youthful and certainly more street savvy. Gen X designers are therefore getting more creative. That’s because they are aware that the urban fashion conscious consumer is equally savvy, taking the best creations of a designer and mixing-and-matching them to create a look all their own.

     Hence, the same disaffected youth who used to consider bohemian chic and the grunge look the last word in using clothing as a weapon in the politics of rebellion is beginning to realize that the true sprit of fashion is not just about breaking rules just for the sake of it, but exploring how the rules can relate to the way they see themselves in the world they live in, and how they can be used to express their individuality.

     In other words, today’s urban fashion consumers have developed a very sophisticated and mature understanding of how clothing ought to fit and how fashion works. Hence designers, responding to this new maturity in consumers, are designing men’s lines that are actually taking into account how trousers should hang from the waist and reach just above the shoe to create a clean cut. Many urban street fashion companies are including traditional dress shirts and tailored clothing in order to provide something for anybody looking to make a trendy statement.

     These are individuals who still like the idea of urban fashion, but may not necessarily be into loud stuff (although the bright colors are also offered alongside). These are the people who are finding new ways to stand out from the crowd by finding new ways to assert themselves by taking the best in denim wear and mixing them with traditional sportswear and chic and cheap labels to create an individualized look.

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