Indeed, the hip looks of urban clothing design has caught on in a big way, especially with America’s white, young suburbanites, who view inner-city black youth as independent and savvy, and a are keen on emulating their dressing style along with the attitude that goes with it. Brightly colored, baggy clothing have become mainstream in the street fashion of America, which has resulted in making small fortunes for designers creating this stuff.

     These designers keep their ears close to the street, hence know exactly what the urban fashion conscious customer desires and wants – stylish and innovative attire. Practically everybody’s embracing the cult of rap, and that oversize, logoed, vibrantly colored look has caught everybody’s fancy.

     So much so, that in order to widen their appeal further, many urban fashion designers are making a conscious shift away from labeling their stuff ‘urbanwear’ and using ‘metropolitan’ or ‘contemporary’ instead. That’s because the term ‘urban’, as far as fashionable attire is concerned, has outgrown its definition. There has been a blurring of the lines of clothing that was meant for that particular market. While it started out with basic T-shirts and oversize denim, it has now evolved into including tailored clothing for women and men’s wear collections. Hence, today’s urban fashion clothing runs the whole gamut from denim suits to T-shirts to tailored suits plus furs and luxury leathers. Read the rest of this entry »